Digital Marketing Executive (Fresher) Resume Example

Marketing / Digital · Fresher / Entry Level

Professional Summary

BBA graduate with Google Ads and HubSpot certifications. Managed social media for a college fest reaching 50,000+ impressions. Skilled in SEO, content marketing, Google Analytics, and paid advertising across Google and Meta platforms.

Key Skills

Google AdsSEOSocial Media MarketingGoogle AnalyticsContent MarketingMeta AdsEmail MarketingCanvaWordPressCopywriting

Sample Experience Bullets

Copy and adapt these for your own resume

  • Managed social media for college cultural fest reaching 50,000+ impressions and 5,000+ engagements across Instagram and Facebook
  • Ran Google Ads campaign for a local business with ₹10,000 budget, generating 200+ leads at ₹50 cost-per-lead
  • Wrote 20+ SEO-optimized blog posts achieving first-page ranking for 8 target keywords within 3 months
  • Built and managed an email list of 2,000+ subscribers with 25% average open rate using Mailchimp
  • Completed Google Ads Search Certification and HubSpot Inbound Marketing Certification

Education Section Tip

List your degree and marketing-related certifications prominently. Google certifications, HubSpot, and Facebook Blueprint are highly valued in the Indian digital marketing job market.

ATS Optimization Tips

  • Include platform-specific skills: 'Google Ads', 'Meta Business Suite', 'LinkedIn Ads'
  • Add analytics tools: 'Google Analytics 4', 'Google Search Console', 'SEMrush'
  • Mention content tools: 'Canva', 'WordPress', 'Mailchimp', 'HubSpot'
  • Include certifications with full names: 'Google Ads Search Certification'
  • Quantify campaign results: impressions, clicks, CTR, conversion rate, ROAS

Recommended Template: Modern or Creative template — shows marketing sensibility while remaining professional

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